commUNIQUEation - Brand
What’s special about your project? Or, in modern jargon: what’s your USP?
Your Unique Selling Point? - What’s unique about you?
Anyone who wants to successfully position themselves on the market needs a clearly communicated USP.
What makes you different to your competitors?
Which - spoken - language do you speak in? - Your competitors?
And, above all, your target group?
What visual vocabulary do you use? What design vocabulary? What colour vocabulary? What material vocabulary?
In short: how is your BRAND defined?
We humans communicate all the time. Via countless channels. Whether we want to or not.
So better to communicate fully aware of what you’re saying!